So, I’ve been thinking all this while I was away from blogging. Not like, thinking all the time, but thinking about what is affecting the industry the most at the moment, what is the most important thing on every media professionals mind right now. And yes, the obvious answer is the economic downturn.
And I have [...]
Breaking down the recession and finding an opportunity in it
Dinku Ad
Sometimes, there are ads that don’t particularly relate to the product, but the concept, the sheer brilliance of the idea, just leaves a mark in your mind.
I saw this ad about four years ago. Today, when anyone asks me about my favorite ad, this is the first one that pops into my mind. It’s a [...]
Dove – Because She Never Existed..
What happened to the girl who never thought before doing, saying or wanting anything? When did people start telling her that you think too much..
What happened to the girl who had [...]
Learning Through The Lasker Story
When we started a class on Advertising Foundations this Fall, on the first day, I heard an interesting phrase, “Advertising is new in its methods but old in its ideas”. I had never thought of it this way. Through out my undergraduate years, every time I would try to design a campaign for a class [...]
