Yes, all Irishmen are NOT drunks, and gays DONT wear pink socks, or single earrings

When you are enclosed in one type of an environment all your life, you cannot gain the insights that another culture has, the things they do, the thoughts they think, the things that influence them, the way they study, the way they work, the way the live, the products they buy, the ads they like [...]

How awesome are we?

It amazes me how awesome the ad industry is. Do you realize that this industry churns out new ways of reaching the audience, new ways of attracting their attention, new ways of showcasing its creativity all the time. We combine the newest technology and blend our bit of ceativity into it. That’s how email blitzkrieg, [...]

Dinku Ad

Sometimes, there are ads that don’t particularly relate to the product, but the concept, the sheer brilliance of the idea, just leaves a mark in your mind.
I saw this ad about four years ago. Today, when anyone asks me about my favorite ad, this is the first one that pops into my mind. It’s a [...]

Delhi 6, a letter to the director

Mr. Rakeysh OmPrakash Mehra,
What happened? Are you ok? Fever, hallucinations, impartial vision? No? Then WHAT HAPPENED?
You rope in an awesome cast (Abhishek Bachchan, Waheeda Rahman, Rishi Kapoor, Vijay Raaz, Om Puri, and a host of Mumbai theatre actors which are the best among the lot of actors in the country), you pick awesome locations as [...]

Who Am I?? – My Second Film

The bigger part of why I have not posted since the last 9 odd days..
The love of my life right now, my obsession..
Something I am completely besotted with..
Somethign that makes me burst with pride and joy…
Something worth remembering for the rest of my life…

HTML link- http://www.youtube.com/watch?v=1EjQV_tx4XA
Again, the entire [...]

My first film..

So I’v been away. Not away as in out of town, but away from my blog. Coz another baby occupied my time up entirely. I was sitting on the computer day in and day out, but I forgot to log on to the internet all those times. I was still straining my eyes while I [...]