Yes, all Irishmen are NOT drunks, and gays DONT wear pink socks, or single earrings

When you are enclosed in one type of an environment all your life, you cannot gain the insights that another culture has, the things they do, the thoughts they think, the things that influence them, the way they study, the way they work, the way the live, the products they buy, the ads they like [...]

How awesome are we?

It amazes me how awesome the ad industry is. Do you realize that this industry churns out new ways of reaching the audience, new ways of attracting their attention, new ways of showcasing its creativity all the time. We combine the newest technology and blend our bit of ceativity into it. That’s how email blitzkrieg, [...]

Twitter Rage

When I joined Twitter about 2 years ago, it wasn’t that big a rage. It was a natural follow up from my personal blog. My entire blog network. people who blogged around me, commented on my blog and I commented on their’s, were colloectively awed by the idea of a micro-blog.
Wow! some place where you [...]

Dinku Ad

Sometimes, there are ads that don’t particularly relate to the product, but the concept, the sheer brilliance of the idea, just leaves a mark in your mind.
I saw this ad about four years ago. Today, when anyone asks me about my favorite ad, this is the first one that pops into my mind. It’s a [...]

Dove – Because She Never Existed..

What happened to the girl who never thought before doing, saying or wanting anything? When did people start telling her that you think too much..
What happened to the girl who had [...]