When you are enclosed in one type of an environment all your life, you cannot gain the insights that another culture has, the things they do, the thoughts they think, the things that influence them, the way they study, the way they work, the way the live, the products they buy, the ads they like [...]
How awesome are we?
It amazes me how awesome the ad industry is. Do you realize that this industry churns out new ways of reaching the audience, new ways of attracting their attention, new ways of showcasing its creativity all the time. We combine the newest technology and blend our bit of ceativity into it. That’s how email blitzkrieg, [...]
Breaking down the recession and finding an opportunity in it
So, I’ve been thinking all this while I was away from blogging. Not like, thinking all the time, but thinking about what is affecting the industry the most at the moment, what is the most important thing on every media professionals mind right now. And yes, the obvious answer is the economic downturn.
And I have [...]
Twitter Rage
When I joined Twitter about 2 years ago, it wasn’t that big a rage. It was a natural follow up from my personal blog. My entire blog network. people who blogged around me, commented on my blog and I commented on their’s, were colloectively awed by the idea of a micro-blog.
Wow! some place where you [...]
Dinku Ad
Sometimes, there are ads that don’t particularly relate to the product, but the concept, the sheer brilliance of the idea, just leaves a mark in your mind.
I saw this ad about four years ago. Today, when anyone asks me about my favorite ad, this is the first one that pops into my mind. It’s a [...]
Delhi 6, a letter to the director
Mr. Rakeysh OmPrakash Mehra,
What happened? Are you ok? Fever, hallucinations, impartial vision? No? Then WHAT HAPPENED?
You rope in an awesome cast (Abhishek Bachchan, Waheeda Rahman, Rishi Kapoor, Vijay Raaz, Om Puri, and a host of Mumbai theatre actors which are the best among the lot of actors in the country), you pick awesome locations as [...]
Not a child, not an adult
I have been often told I think too much and too far. This post is a result of that.
Browsing through youtube videos I came across the videos of Chote Ustaad, a singing contest between kids. I started with the grand finale episode, two really pretty girls singing beautifully. One had the most beautiful, sweet and [...]
Innnn-Out. Innnn-Out.
Breathe. Breathe harder. Slow. Innnn-Out. Innnnn-Out.
He had “quit” smoking. Except for yesterday when he had a couple. And a few days before that when he had a few at a party. But he had quit. Really.
It’s just the room you know. Too many people. Innnn-Out. Innnn-Out.
He was choking on his emotions. [...]
I’m a Grad Student
When you are a Grad student it is assumed that when you shut your eyes for a minute it is because you are re-thinking the thought.
That when you stare into the distance, you are pondering over something deep.
That when you are gazing into your laptop, you are considering a problem and when you are furiously [...]
I am not a feminist because..
Because I do not believe in a weighing scale between the two anyway.
Because I have a lot of masculine behaviorisms which would pit me against feminine stereotypes.
Because I believe in the goodliness of both. Those who don’t? Meet my brother, Mr. Pilot, Jay, Dhum, Pinks, Jats. And meet my Mom, Dhanno, Pri, Radha, Doc and [...]
