When you are enclosed in one type of an environment all your life, you cannot gain the insights that another culture has, the things they do, the thoughts they think, the things that influence them, the way they study, the way they work, the way the live, the products they buy, the ads they like and the media that they are exposed to.
But can you see the huge, huge arena in front of you? Can you see how much fun it would be to find out and know all this about a culture you aren’t completely aware of. It’s the thirst for knowledge literally that catapults someone into this kind of quest. Cultural diversity has got to be one of the biggest and most important lessons in the University of Intelligence and the School of Knowledge. Yet, it’s not everyone who values this.
The U.S. market is slowly and steadily opening its eyes to the amazingly fragmented market in front of them. The huge source of culture and diversity, which can reach out to more cultures!! People are slowly waking up to reach these new cultures.. Hispanic, African American, Irish, French, Asians, South Asians, British, Gays, Lesbians and Transsexuals.
Everytime I see an ad stereotyping a culture, it frustrates me to no ends, but it also placates me somewhere. Somewhere, my little heart flips and flops. Atleast these cultures are finally being acknowledged!! We’ll get it around to them being acknowledged right, right? Optimism never hurt anyone, let’s just see the bright side of it!! 
This commercial, has raised all kinds of questions. Homophobic much? Stereotyped, derogatory, narrow-minded, cheap etc etc. Frankly, it always makes me smile. Just looking at how the supposedly straight men behave. Don’t get me wrong, I am one of the biggest gay rights supporter you’ll find around. But this commercial doesn’t mean to stereotype any community, it just shows how scared some people are!!
Also, this commercial was released about 8 to 9 years ago, so, I am guessing that a lot of Argentinians are quite less homophobic now.. or scared of being labeled effeminate, or such.
I am sure there are more dimensions to this. Feel free to point them out to me!!!
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