When I joined Twitter about 2 years ago, it wasn’t that big a rage. It was a natural follow up from my personal blog. My entire blog network. people who blogged around me, commented on my blog and I commented on their’s, were colloectively awed by the idea of a micro-blog.
Wow! some place where you can blog out your thoughts in 140 characters!
Blogging is all about opinionating, thinking and airing out your thoughts. And in the process it includes links. Blogging was orignally defined as a tool to pass around links and interesting tid-bits of information to the people who take the effort to reach a place where it is posted. Hence blog-rolls. And all those tab clouds, category clouds, etc etc. (I know this because I did a class project on the origins of blogging once, and some parts of it stuck on to me).
So then twitter. Blog in a sentence. Post links with very very very short explanations. The link does all the talking and opinionating. Challenging and fun. As would be expected, media slowly woke up to the potential that is twitter. Suddenly, businesses use twitter to publicize events, promotions, new products and everything under the sun with their name on it.
Movie publicists use twitter to give out sneak-peeks of the release. And gossipy information about the cast for publicity’s sake. At least this is done in India, if it hasn’t started here, Movie PR people, here is your chance and idea. I know of celebrities who twitter. What good would it do to them? They get a huge fan following, who, by following tweets become more loyal to said celebrity. When this personalities film is released, you can bet on your life that the fan following will definitely catch that flick, dissect it, talk about it, and there you have your word-of-mouth advertising. THE MOST STRONG AND EFFECTIVE ADVERTISING.
Media Post carries an article on this now.
I am pretty sure this is gonna catch on. Those businesses that are not aware of this, will become aware, and hopefully will start to capitalize this market. You have a very selective, narrow target base in fornt of you here. Educated, Yuppies, people who want to know more, who are interested in information, probably upper middle class. And if they do follow you, they will be loyal, they will get direct access to your promotions, it will interactive, they will have a say in what you are doing and will love that power.
Don’t you just love the new media scope?
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speaking of twitter – did you get that link I sent you to my playlist?
http://tinyurl.com/dnmh3c
shit! I intended to add a thank you note to my comment on your blog, and it completely slipped my mind.. I did get the link, thank you so much! Though I had a (beginners?) question – is the 1..2..3..4.. your addition between the songs or is that really how playlists are supposed to be and I was just stupid enough to never know that?