Sometimes, there are ads that don’t particularly relate to the product, but the concept, the sheer brilliance of the idea, just leaves a mark in your mind.
I saw this ad about four years ago. Today, when anyone asks me about my favorite ad, this is the first one that pops into my mind. It’s a pity that this is an Indian ad, because obviously that means that a lot of people who now-a-days ask me this question have never seen this ad.
So this ad is basically in English, which mean no need for translation, yay! The names that are mentioned in the course of the ad are mythological names of Monsters, hence the laughter that follows. Dinku, is a very, to put it best, frivolous and funny name for an Indian. The beauty of this ad is in its copy, the way the dialogues have been worded to actually make it a very real conversation between Yuppies (Young Urban Professionals) who have just had a baby and are chilling with their friends. And then the conversation infuses very believable and subtle humor. Brilliance.
For those of you who have nothered to read this post, here’s the ad.
Tell me what you think about the ad..
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